NEW LIMITS · GMB RENOVATION FUNNEL

GMB Renovation Funnel

Every stage of the New Limits one-time GMB renovation, end to end. Read top to bottom or jump to any stage.

Last updated 2026-05-15 · Status: pre-launch
In brief

Needs your call

What Waheed needs to approve

Quick checklist of decisions and content that need your sign-off before launch.

The VSL script

3:45 video sales letter you will film. 3 hook variations (Value Teach, Burned/Anti-Myth, Hidden Truth) plus one shared body.

Read in Stage 4 →

The 4-touch email sequence

T1 launch, T2 re-engage, T3 personalized Loom, T4 scarcity close. Sent to existing NL ad clients over 14 days.

Read in Stage 2 →

Who actually sends the emails

Recommended: T1, T2, T3 from Waheed. T4 from the Account Manager (Zach / Aidan / David per client).

Why this allocation

Why Waheed sends T1-T3

  • Founder weight. Founder-sent launches consistently get the highest open and reply rates in agency-to-client upsells.
  • Cohesion with the VSL. Waheed is the face of the video, the landing page, and the work. If a different name sends the email, the trust thread breaks.
  • The video pitches "we will personally renovate your profile." The email needs to be from the same voice.

Why AM sends T4

  • The AM is the relationship owner. Closing through them feels like a friendly reminder, not a pitch.
  • Doesn't burn the AM's relationship the way a cold outreach would.

Why not Joseph

  • Clients don't have a relationship with Joseph yet.
  • A new sender in a warm-list email dilutes trust.
  • Joseph's credibility builds after they buy, through the delivered work.

This is the proven founder + relationship-owner play that high-end agencies use (King Kong, Frank Kern, similar). Joseph operates the email platform behind the scenes; Waheed never has to touch Gmail. Send mechanics use Waheed's From address with a shared Reply-To inbox so his personal inbox stays protected.

See full sender plan in Stage 2 →

Price

[PRICE] placeholder in the offer copy. Research-defensible range: $497 to $697 (above the $250 to $500 commodity tier).

Set in Stage 5 →

Email platform choice

Mailchimp, Loops, Customer.io, or Beehiiv. Joseph sets up and operates. Waheed picks.

Stage 2 →

9-stage funnel: Scan to Deploy 01 SCAN Pick prospects 02 EMAIL 4-touch 14 days 03 LANDING VSL page + Stripe 04 VIDEO 3:45 VSL 3 hooks 05 ONBOARD Pay + Typeform 06 AUDIT Pre-access ~3 days 07 PROPOSAL AM presents to client 08 ACCESS Manager 1-click 09 DEPLOY 5-7 days by hand ATTRACT → CONVERT → DELIVER Day 0 Pay (clock starts) Audit delivered ~D4 Access Live by D14 Joseph operates Waheed / client touchpoint
Funnel architecture · 9 stages, scan to deploy

How to use this doc

Operational reference for the funnel. Each stage page covers what happens, who runs it, and the artifacts (copy, email drafts, briefs). Jump via the nav above, or "Read top to bottom" to walk in order.

Research, methodology, and bibliography live on the Research page.

01 · SCAN

Scan

Identify high-priority prospects from the existing NL ad-client list using the GMB scanner.

Who: Joseph
 02 · EMAIL

Email · 4-touch sequence

Drive existing NL ad clients to the VSL landing page using a 4-touch warm-list sequence over 14 days.

Who: Waheed · AM · Joseph operates
 03 · LANDING

Landing Page

Single-page Cloudflare-hosted landing page that hosts the VSL and routes to Stripe checkout.

Who: Joseph builds
 04 · VIDEO

Video · The VSL

3:45 video sales letter Waheed films, hosted on the landing page. Three hook variations, one shared body.

Who: Waheed (talent) · Joseph (editor)
 05 · ONBOARDING

Onboarding · Payment + Typeform

Client pays via Stripe and fills a 6-question Typeform with shop info. Optional Q7 captures upsell signal.

Who: Client (self-serve) · Joseph
 06 · AUDIT

Audit · pre-access

Deliver a research-driven audit BEFORE requesting access. Builds trust, justifies the access ask.

Who: Joseph + Waheed
 07 · PROPOSAL

Proposal + AM Approval

Audit becomes a renovation proposal. AM presents to the client. Client approves before access is requested.

Who: Joseph → AM → Client
 08 · ACCESS

Access Request

Joseph requests management access via Google Business Profile. The client one-click approves.

Who: Joseph initiates · Client approves
 09 · DEPLOY

Deploy · 5 to 7 business days

Implementation phase. Renovation work happens by hand. Client is kept in the loop via Slack.

Who: Joseph
 RESEARCH

Research & Methodology

Why each decision was made the way it was. Google's words, audience psychology, frameworks, sources.

Living reference document

Read top to bottom →