Drive existing NL ad clients to the VSL landing page using a 4-touch warm-list sequence over 14 days.
In brief
4 touches over 14 days: T1 Day 0, T2 Day +3, T3 Day +7 (personalized Loom), T4 Day +14 (AM scarcity close).
From: Waheed (T1-T3), AM (T4). Audience: warm NL ad clients only.
Stop at 4: 70% of replies land between touches 2-4; more than 5 triples spam complaints.
Target CTR: 20-35% on the video link (T1+T2).
4-touch cadence over 14 days
02EMAIL · 4-touch sequence
Waheed (T1/T2/T3) · AM (T4) · Joseph operates
CADENCE
Touch
Send
Audience
Job
From
T1
Day 0
Full list (mass)
Get the click
Waheed
T2
Day +3
Non-clickers
Re-engage
Waheed
T3
Day +7
High-value non-clickers only
Convert holdouts (personal Loom)
Waheed
T4
Day +14
Full list minus buyers
Scarcity close
AM (Zach / Aidan / David)
Stop at 4 touches. More than 5 triples spam complaints. Industry data: 70% of responses come from emails 2 to 4.
T1 · Day 0 · Launch
A: Waheed has something for you (2 min) · B: Your Google profile is leaking calls, here's a 2-min fix
Hi {{first_name}},
Quick one. I recorded a 3-minute video showing why most auto repair shops are losing calls on Google Maps without realizing it, and the one-time renovation we now offer to fix it.
Flat fee. Renovated within 14 business days of payment, or your money back.
[THUMBNAIL: animated GIF, Waheed's face mid-sentence, orange play button burned in, 600px wide]
[Watch the 3-min video {{link}}]
Waheed
New Limits
Send: Tuesday 10:00 AEST. Preview: "3 minutes that could fix your Google call volume. No retainer."
T2 · Day +3 · Re-engage
A: Did the video load okay? · B: Re: your Google profile
Hi {{first_name}},
Following up on Monday's note. Not sure if the video opened on your end, so here it is again.
Short version: we rebuild your Google Business Profile end to end within 14 business days of payment, for a flat fee. Categories, services, photos, description, the lot. If we miss the deadline, you don't pay.
[THUMBNAIL]
[Watch the 3-min video {{link}}]
Waheed
Audience: full list minus T1 clickers and buyers. Preview: "Following up on Monday's video, just in case it didn't load."
T3 · Day +7 · Personalized Loom
A: Quick Loom for {{shop_name}} · B: Looked up {{shop_name}} on Google, recorded this
Hi {{first_name}},
I pulled up {{shop_name}} on Google Maps and recorded a 90-second walkthrough of what I would change. No pitch, just the audit.
[LOOM THUMBNAIL]
[Watch the 90-sec walkthrough {{loom_link}}]
Three things stood out, one of them is costing you calls every week. It's all in the video.
If it's useful, the 14-day renovation page is here: {{link}}. If not, no worries, hope the audit helps.
Waheed
Audience: T2 non-clickers, manually filtered to $2k+/mo ad spend. Time budget per send: ~5 min (Waheed records Loom). Cap T3 list at 15 to 20 recipients per week.
T4 · Day +14 · Scarcity close
A: Closing the {{month}} intake on Friday · B: Last call on the 14-day GMB renovation
Hi {{first_name}},
Quick heads-up. We cap the GMB renovation at two shops per month so we can hit the 14-day deadline by hand. This intake closes Friday 5pm AEST, then the next window opens {{next_window_date}}.
If you've been on the fence, now's the moment.
[Watch the video {{link}}] | [Skip to checkout {{stripe_link}}]
If the timing's wrong, reply "later" and I'll loop back in 60 days.
Waheed
Audience: full list minus buyers. Send from AM (the client's actual account manager: Zach, Aidan, or David), not from Waheed.
Thumbnail spec (T1 + T2)
Format: animated GIF, under 500 KB, ~3 second loop
First frame must stand alone (Outlook 2007 to 2019 does not animate)
Content: Waheed's face mid-sentence, smiling slightly, eyes engaged
Overlay: orange (#FF6600) play-button burned into the centre
Dimensions: 600px wide, 16:9 aspect ratio
Link both the image AND a text "Watch the 3-min video" below it (Outlook fallback)
To protect Waheed's primary inbox, run the campaign from a sub-domain (e.g. send.newlimits.com.au) with separate SPF/DKIM/DMARC records. From-name shows as "Waheed Dhedhi · New Limits". Reply-To routes to a shared inbox Joseph monitors (so replies don't disappear into Waheed's personal queue) but visually looks like Waheed. T4 uses the AM's actual email account, not the warmed sub-domain, because that touch leverages an existing direct relationship.
Tracking: pixel + UTM on every link. Each CTA in T4 fires a separate UTM tag so we can tell whether the video click or the checkout click is converting.