RESEARCH · REF

Bibliography

Every source used, grouped by research track.

In brief

Seven tracks: Google docs (A), YouTube competitor research (B), email/landing conversion (C), VSL frameworks (D), competitive scan (E), shop-owner psychology (F), internal NL artifacts (G).
Jump to a track: A · B · C · D · E · F · G

Track A · Google official documentation

https://support.google.com/business/answer/7091 · Local ranking factors (Relevance, Distance, Prominence) and the "no-pay-for-ranking" line.
https://support.google.com/business/answer/3038177 · Profile content guidelines, categories, description, business name rules.
https://support.google.com/business/answer/3039617 · Services list mechanics.
https://support.google.com/business/answer/9853471 · Products tab on Business Profiles.
https://support.google.com/business/answer/6103862 · Photos and videos guidelines.
https://support.google.com/business/answer/3474122 · Reply to reviews.
https://support.google.com/business/answer/3474050 · Review content policy.
https://support.google.com/business/answer/7342169 · Posts on Business Profiles.
https://support.google.com/business/answer/7213077 · Posts content policy (no phone numbers rule).

Sterling Sky: "5 Secrets to Optimize Your Google Business Profile in 2026" · used for quantified-outcome hook formula.
Steve Hunsaker: "How to Optimize Your Google Business Profile to Outrank 99% of Local Businesses" · used for loss-frame open.
Whitespark / Darren Shaw: "6 Crazy Google Business Profile Secrets Almost Nobody Knows" · used for open-loop technique.
Sterling Sky: "Google Suspended This Profile" · live-audit lead-magnet mechanic reference.
Bambiz, Robin Mehta, Digital Dhanu channels surveyed for negative examples (saturated listicle opens).

https://belkins.io/blog/b2b-cold-email-subject-line-statistics · B2B cold email subject-line data.
https://wistia.com/learn/marketing/testing-video-thumbnails-in-emails · video thumbnail A/B test (~21% lift).
https://www.vidalytics.com/case-studies/wistia-youtube-vimeo-vidalytics-split-test · 595K-session player split test.
https://www.vidalytics.com/case-studies/autoplay-increases-conversions-split-test · smart autoplay +49% lift.
https://mailchimp.com/resources/email-marketing-benchmarks/ · CTR benchmarks by sector.
https://www.loom.com/use-case/sales · Loom for sales / Intercom case study.
Stripe product documentation · Stripe Link conversion uplift.
Typeform documentation · completion-rate thresholds by question count.
https://swipepages.com/blog/7-best-vsl-landing-page-examples-of-2026/ · landing-page principles reference.

http://www.kingmakermarketing.com/frank-kern-results-in-advance/ · Kern Results in Advance.
https://www.stefanpaulgeorgi.com/the-rmbc-method-for-better-copy/ · Stefan Georgi RMBC method.
https://www.clickfunnels.com/blog/complete-guide-high-converting-webinar/ · Brunson Perfect Webinar structure.
Eugene Schwartz, Breakthrough Advertising, 1966 · five-level awareness model.
Gary Halbert AIDA · The Gary Halbert Letter archives.
John Caples, Tested Advertising Methods · headline formulas.
Robert Cialdini, Influence: The Psychology of Persuasion · seven principles.
The Wealthy Consultant, "Fix Your VSL Forever" (May 2025) · contemporary VSL deconstruction.
Vidico, VSL conversion benchmarks 2026.

reviewoverhaul.com/google-my-business-optimization-service · Review Overhaul ($400 productized).
gmbgorilla.com · GMB Gorilla ($500 per profile).
searchberg.com/google-my-business-optimization · SearchBerg ($299).
1solutions.biz/google-my-business-optimization · 1Solutions (from $250).
GMBJet · $549/mo retainer, reinstatement guarantee.
Renew Local · pricing model reference.
Merchynt · GMB audit tool reference.
DesignJoy, Flowout, WP Buffs, The Logo Company · borrowed-pattern references for the 14-day SLA mechanic.

https://partstech.com/resource/blog/2025-partstech-report-state-of-general-auto-repair-shops-in-the-u-s/ · PartsTech 2025 State of General Auto Repair Shops.
https://www.wickedfile.com/blogs/how-much-does-an-independent-auto-repair-shop-make-in-2026 · Wickedfile 2026 independent shop economics.
Remarkable Results Radio (Carm Capriotto, podcast).
Shop Marketing Pros (Brian Walker, podcast).
AgentZap · auto repair phone statistics.
https://www.consumeraffairs.com/news/small-businesses-hit-by-global-scam-of-fake-negative-google-reviews-091125.html · fake review scam coverage.

F:/New Limits/02 GMB Engine/GMB_AUDIT_SOP.md · 11-section audit checklist.
F:/New Limits/02 GMB Engine/GMB_Profile_Guidelines.md · Google verbatim guidelines.
F:/New Limits/02 GMB Engine/GMB_Operational_Rules.md · industry-vs-Google with status flags.
F:/New Limits/02 GMB Engine/scraper/gmb_scan.py · scraper field-mask source for the hidden-data verification.
F:/New Limits/02 GMB Engine/03 Client Audits/sga/ · Strictly German Auto case files.
F:/New Limits/02 GMB Engine/03 Client Audits/konkin/ · Konkin Service Center case files.
F:/New Limits/00 Inbox/transcribe/2026-04-30 16-31-46.txt · meeting transcript covering the offer and funnel decisions.
Waheed's prior VSL prompter · narrative-arc reference.